Packaging Design Process
BLUE allows all stakeholders – Marketing, Quality, Legal and your partners – to monitor, manage and execute their stages of the brand graphics process.
MOREYou Gain
- Process visibility
- Supply chain visibility
- Artwork accuracy and on-time delivery
- Consistency across SKUs, packaging, POS/POP, channels, regions
- 75% reduction in project management time
Marketing Process Management
BLUE helps you master the unique challenges of producing and deploying digital brand assets like marketing video, product shots and interactive extensions.
MOREYou Gain
- Agile repurposing and deployment
- Confident, quick approvals
- Efficient handling of all formats
- Consistency between printed and interactive asset
Online Review Management
BLUE lets you collaborate to analyze, compare and proof definitive graphic elements and artwork at every stage – online and in real time.
MOREYou Gain
- 70% better right-first-time rate
- Tremendous time and resource savings
- Global and cross-functional team input
- Efficient application of innovation/ideas into visuals
- Confident validation and compliance
Digital Asset Management
BLUE gives you unprecedented control of the valuable strategic and creative assets that make up your brand.
MOREYou Gain
- 90% savings in artwork search time
- Access to definitive versions at all times
- Management of rights and distribution
- Improvements throughout the graphics lifecycle
- Better brand compliance and proper re-use
Product Performance
BLUE helps you set process and resource goals, analyze performance and drive improvements across the brand process.
MOREYou Gain
- Instant reporting capabilities
- Insight into bottlenecks and inefficiencies
- Actionable data on in-house and vendor performance
- Collaboration among disparate teams/functions
Packaging Design Software & Copy Management
BLUE manages all copy under version control for translation and accurate distribution to packaging collateral and online destinations.
MOREYou Gain
- “Create once/publish many” capability
- Significant improvements in speed and accuracy
- Powerful artwork templatization
- Translation memory/repurposing
