Efficiency and Consistency:
Digital Asset Library
Find, share and protect all official brand assets. Access and distribute key versions and approved files. Drastically reduce time spent on locating and sharing artwork elements. Ensure brand accuracy across products, channels, geography and all media. Workflow efficiency and brand consistency start with BLUE’s Digital Asset Module.
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Productivity and Control:
Workflow Management
Define team-member roles and responsibilities, and gain full visibility into work in progress. Set and adapt timelines with a suite of powerful capabilities. Establish resource plans. Use a complete audit trail to measure cycle times and more. BLUE’s Workflow Module helps you drive productivity and better speed to market.
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Speed and Accuracy:
Copy Management
When you start with a “single source of truth” in product copy, everything becomes simpler, faster and more certain. You eliminate manual touchpoints and potentially costly errors on packaging and across all media. And greatly reduce repetitive and detailed production tasks. BLUE’s advanced XML Copy Management Module is crucial to speed and accuracy in cross-media deployments.
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Collaboration and Certainty:
Online Proofing
Start with a large suite of review, comparison and approval tools – such as real-time parallel reviews, color separation and densitometer readings, and video proofing. Add efficiency with features like full version control and history logs. And do it all online, in real-time, around the globe. BLUE’s Online Proofing Module gives every brand decision maker certainty.
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Insight and Improvement:
Business Intelligence
Every piece of data generated by your use of BLUE can be sorted, formatted and shared. At any point in the production process. In multiple visual and output formats. BLUE’s Business Intelligence Module is a highly configurable, web-based analytics tool that drives insight and improvement.
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