BLUE™ Enables Global Product Launches for Johnson & Johnson Vision Care

The Challenge

Johnson & Johnson Vision Care (JJVC) was looking for a better way to manage promotional material and artwork for both their professional and consumer markets. Especially important was the ability to globally launch a product and retain consistency. With regulatory compliance as a requirement, they already had processes in place, but wanted more efficiency and visibility into the process.

The Solution

JJVC chose BLUE™ to provide project management of labeling, inserts and promotional material such as ads, flash cards, posters and brochures. Launching a global solution was a significant undertaking and JJVC knew training was a critical part of the launch. A resource from JJVC along with a resource from the BLUE team provided in-person training globally to ensure everyone received the required training. And, since the launch several years ago, the BLUE team has continued to provide on-going training and support to the global user base. Regulatory requirements meant a fully validated site was required, and JJVC leveraged the BLUE team to provide this expertise. As an SDS hosted solution, BLUE needed to pass the validation, audit and security requirements of JJVC.

The Results

Used today in over 50 countries by 900 users, BLUE managed 3700 projects last year, a steady increase since the solution was launched. The BLUE Digital Asset Library is used as a global repository and some 7500 downloads are performed a year.

The BLUE site continues to be managed under strict change control, a requirement for a validated site. All changes are planned, tested and tracked in a highly controlled manner.

Key Performance Indicators for project performance, potential bottlenecks, and site usage are tracked and provide some insights into possible areas for process improvement.

“It was important to us to find a solution that had the flexibility to manage our global harmonized process and accommodate regional variations. Equally important was to have a partner who could demonstrate their ability to manage the solution under strict change control and provide the on-going training and support we require, and the BLUE team continues to do this on a daily basis.”

- Giovanni Abruzzini, Senior Franchise Director (2008 – 2012)
  Consumer & Professional Global Marketing, Johnson & Johnson   Vision Care